Digital Marketing Specialist

Job Description: Digital Marketing Specialist

Location: Chennai

Type: Full-time,Work from office

Experience: 3-5 years

Company Overview:

Avivo is a cutting-edge technology startup specializing in developing innovative technology products and consulting services, with a strong focus on contract intelligence and contract management. Leveraging the power of Generative AI and Natural Language Processing (NLP), we aim to revolutionize how organizations handle and manage their contracts, making processes more efficient, compliant, and insightful.

Position Overview:

• Technical SEO
• On-page SEO
• Off-page SEO
• Core Web Vitals optimization
• Search indexing and crawlability
• Content optimization
• Google Ads / PPC campaigns
• Performance analytics and reporting
• Early-stage AEO/GEO initiatives

Key Responsibilities:

• Lead the complete SEO revamp of the Avivo.ai website
• Ensure proper indexing, crawlability, sitemap management, robots.txt optimization, and structured site architecture
• Conduct comprehensive technical SEO audits and implement improvements
• Optimize core web vitals and page performance
• Perform keyword research, competitor analysis, and search intent mapping
• Build and execute scalable on-page and off-page SEO strategies
• Create and optimize landing pages for organic traffic growth
• Implement schema markup and structured data strategies
• Monitor search rankings, backlinks, crawl errors, indexing issues, and domain health

• Use tools like Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, PageSpeed Insights, etc. for analysis and optimization
• Track KPIs including organic traffic, keyword rankings, CTR, bounce rates, conversion rates, and lead generation
• Generate periodic performance reports with actionable insights
• Identify opportunities through data analysis and experimentation

• Understand evolving search paradigms including:
  • Answer Engine Optimization (AEO)
  • Generative Engine Optimization (GEO)
  • AI-driven search discovery
• Optimize content and website structure for AI-powered search experiences and LLM discoverability
• Experiment with strategies that improve visibility in AI-generated responses and conversational search environments

• Plan, launch, manage, and optimize Google Ads campaigns
• Conduct keyword targeting, ad copy optimization, bid management, and conversion tracking
• Optimize campaigns for lead generation and ROI
• Analyze campaign performance and improve CAC efficiency

• Work closely with product, design, and engineering teams to implement SEO and performance improvements
• Coordinate with content writers and external agencies/freelancers when required

Qualifications:

• Currently pursuing a Bachelor’s degree in Computer Science, Engineering, Design, or a related field.
• Basic understanding of modern front-end development technologies and frameworks (e.g., HTML, CSS, JavaScript, React.js, Angular, Vue.js).
• Familiarity with design principles and user experience concepts.
  Interest in responsive design and cross-browser compatibility.
  Basic understanding of version control systems (e.g., Git, Bitbucket).
• Strong problem-solving and analytical skills.
• Good communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Eagerness to learn and apply front-end development best practices and methodologies.

• 3-5 years of hands-on experience in SEO and digital marketing
• Strong expertise in:
  • Technical SEO
  • On-page SEO
  • Off-page SEO
  • Core Web Vitals
  • Google Search Console
  • GA4
  • Google Ads
• Strong understanding of website architecture, indexing, crawling, and search engine behavior
• Experience using SEO and analytics tools such as:
  • Ahrefs
  • SEMrush
  • Screaming Frog
  • Google Tag Manager
  • PageSpeed Insights
• Ability to analyze data and derive actionable insights
• Experience improving organic rankings and website traffic
• Understanding of conversion optimization and landing page best practices
• Strong written and verbal communication skills

• Prior experience working in SaaS, B2B technology, AI, legal tech, or enterprise software
• Exposure to AEO/GEO strategies and AI search optimization
• Experience with content-led SEO strategies
• Familiarity with HTML/CSS basics and CMS platforms
• Understanding of programmatic SEO is a plus

• Thinks analytically and acts proactively
• Can independently identify gaps and opportunities
• Is obsessed with performance, rankings, and measurable growth
• Understands both technical and business aspects of digital marketing
• Can operate in a fast-moving startup environment with ownership and accountability

• Opportunity to build and scale the digital growth engine of an AI-first SaaS startup from the ground up
• High ownership and direct impact on business growth, brand visibility, and lead generation
• Freedom to experiment with SEO, AEO/GEO, content, and performance marketing strategies
• Exposure to cutting-edge AI, LegalTech, and enterprise SaaS domains
• Collaborative work environment with direct interaction with Founder and Leadership
• Fast learning curve and strong career growth potential in a rapidly evolving AI company
• Competitive compensation based on experience and capabilities

Join our team and be part of an exciting journey to build innovative solutions that make a difference! Apply now by submitting your resume to hr@avivo.ai